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Company profile

Welcome to the Dough Friendly Company WP Haton!
We are the specialist in bakery equipment.


Bread unites and brings people around the world together. 
We also want to share our deep-rooted knowledge and expertise in bread production worldwide.


We devise, manufacture and supply innovative total concepts for automated dough processing.
We are the dough processing specialist within the WP Bakery Group.
We are the most successful provider of process solutions worldwide.
We offer a wide range of integrated and field tested systems.


Open communication, honest and sincere commitment with our customers results in optimal solutions for their company and in pleasant, but professional, relationships.  To produce bread cost effective and sustainable, we provide flexible and reliable systems at low initial cost (see also the IPPM page on this website).
The competitive advantage of our customers is our guiding principle!



Mission

WP-Haton – the premium brand in dough make up systems worldwide
 

Vision

  • Competence in workmanship
  • Leading in technology
  • Emotion by innovation
  • Co-creation of concepts with customers and suppliers
  • Implementation by transfer of know how within and know how carriers around our organisation


Goals

  • Strong financial structure
  • Continuous growth
  • Pro active in marketing and service
  • Image leader in the bakery world
  • Attractive employer
 

Marketing concept

As bread = culture we want to promote our modularised production lines by branding these with names such as Crustica™, Baguetta™, Classica™, Instant™,
Easy Toast™, Ryena™ and Sweety™. Names with recognition that stand for quality, variety, longevity and reliability.

 

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