Company Profile

WP Haton "Dough Friendly Company"

Located in Panningen, the Netherlands

 

Welcome to WP Haton, the specialist in bakery equipment!

Bread unites and brings people around the world together. WP Haton also wants to share its deep-rooted knowledge and expertise in bread production worldwide with its customers.

WP Haton is the specialist in devise, manufacture and supply innovative total concepts for automated dough processing. As the dough processing specialist within the WP Bakery Group, we want to be the most successful provider of process solutions in the world and remain so. Based on 60 years of experience we offer a wide range of integrated and field-tested systems.

By communicating open, honest and with sincere commitment with our customers, the optimal solution for their company gets shape, and a pleasant but professional relationship is created. Their competitive advantage is our guiding principle. Therefore we provide our clients with a flexible and future-proof system at a low initial cost with which they can produce bread cost-effective and sustainable (also see IPPM page on this website).

Through creative and visually appealing designs, compromising belongs to the past for our clients. With superior quality and customized solutions, they just retain their lead. Our concepts users can respond accurate on changing tastes and preferences of their customers and can always count on a high return on investment.

 

Mission

 WP-Haton wants to be the most successful supplier of bread systems worldwide.

 

Vision

 We want to offer our customers all our experience and know how we have in automated bread systems. We want to realise an added value as a key supplier by choosing the right modules for each production line by cooperating with our customers and in understanding the total dough process of each bakery. We communicate in bread and not in nuts and bolts.

 

Marketing concept

 As bread = culture we want to promote our modularised production lines by branding these with names such as Crustica™, Baguetta™, Classica™ and Fermenta™. Names with recognition and are standing for quality, variety, longevity and reliability.

 

Starting points

As a specialist for bread systems in the WP Bakery Group
An honest, serious and reliable partner for the baker
Integral approach within the WP Haton organisation with IPPM
Creating a strong position and name
Open in communication
Innovative and committed